A major French luxury house integrates a DAP into its digital catalog.
of CAC 40 customers referenced by UGAP
of users
business applications for a single customer
country
Context
To enhance the user and customer experience, a major French luxury house decided to integrate a digital adoption solution into one of its digital catalogs.
In boutiques around the world, the luxury brand's advisors can now present its high jewelry collections to customers on their cell phones. This digital catalog enables them to illustrate the presentation, characteristics and specific features of each piece.
Objectives
The company wanted to make the new catalog easier to use, to help advisors navigate the pages simply, to limit calls to the back office, and to be able to use this new tool as a vector for internal communication.
Solutions
Thanks to K-NOW, Knowmore's GPS application, 2 guides and stickers in French and English were quickly implemented.
Results
K-NOW has enabled 1,500 of the French luxury brand's advisors to practice browsing the digital catalog on their mobiles. They can do it very easily, especially as they don't necessarily do it every day:
- create lists of favorites for their customers,
- make comparisons of fine jewelry pieces.
Thanks to K-NOW's announcement function, the luxury house communicates just-in-time information on its digital catalog directly to its advisors, independently of IT, providing details on a piece by country, origin, availability date...
Any questions?
You need to support hundreds or thousands of users on an application, you want to train them at very short notice, you're looking to reduce support costs, you're on the lookout, you have a project or you'd like to find out more?
