Why rely on UX for successful digital adoption?

How can we encourage employees to fully embrace new digital uses?

One of the keys, and not the least, lies in the user experience. By placing people at the heart of solution design, UX creates a tailor-made, intuitive and engaging digital environment. This is the key to getting employees on board with the digital shift without rejection or friction.

What is user experience (UX)?

User experience, or UX (User eXperience), refers to all the perceptions and feelings an individual has when interacting with a product or service, whether digital or physical. In concrete terms, UX covers all aspects that influence the user's experience: ergonomics, ease of use, aesthetics, emotions aroused, accessibility, satisfaction of needs, and so on. The aim of UX is to make interactions as fluid, intuitive and pleasant as possible. UX is distinct from UI (User Interface), although the two are linked. UI corresponds to the user interface, i.e. the graphic and design elements with which the user interacts (buttons, menus, colors, fonts, etc.). UI therefore concerns only the visual surface. UX is a much broader concept, encompassing the entire chain of interactions, from deep motivations to the emotions aroused. The aim is not just for the interface to be pretty or ergonomic, but for the overall experience to meet expectations and bring satisfaction. So, to guarantee optimal UX, we need to adopt a human-centered approach. A detailed understanding of target users, their needs and their frictions is essential. It's by starting with the user that we shape an engaging user experience.

What are the benefits of UX in digital adoption?

Improve employee onboarding

Onboarding refers to the integration of new employees into the company. This is a decisive stage in ensuring that new employees adhere to digital tools and processes. But onboarding is often a laborious process. New arrivals find themselves overwhelmed by the multitude of applications and procedures they have to master. This complex information overload generates stress and rejection. UX aims to make this digital integration as smooth as possible, thanks to intuitive design. UX-centric onboarding paths gradually guide users through the tools according to their specific needs. The emphasis is on simplicity and support.

Stimulate adoption of business applications 

Beyond onboarding, UX plays a major role in encouraging the use of business applications on a daily basis. Indeed, employees are often reluctant to adopt new digital tools when they seemingly complicate their daily work. Poor ergonomics and a lack of perceived value hamper commitment. UX puts the user at the heart of the design of truly useful and usable business applications. A detailed understanding of the frictions experienced by employees enables them to be resolved through the user experience. By making interactions more fluid and added value more tangible, UX stimulates the voluntary adoption of digital business tools.

Breaking down silos between departments

Differences in tools and methods between departments often create silos that are detrimental to internal digital collaboration. Thanks to their cross-functional vision, UX specialists can design unified user paths between departments. Teams share common repositories, making exchanges more fluid.

Responding to employee ergonomic needs

The lack of ergonomics in digital solutions remains a major obstacle to their adoption in-house. Confusing interfaces, cognitive overload, complex actions... Ergonomic friction irritates employees. UX places ergonomics at the heart of its approach. Simplify and streamline interactions to eliminate all superfluous friction. This ergonomic design of solutions, in line with user expectations, secures and accelerates their adoption. It transforms technology into an enabler of everyday working life.

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How can UX drive digital adoption within your company?

There are many ways to boost digital adoption through UX:

• Carry out in-depth UX research: user research is an essential prerequisite for designing an engaging digital experience. It involves studying employees' expectations and discrepancies in depth, through interviews and field observations. This phase of immersion and empathy lays the foundations for an impactful UX.
• Rapid iteration: agile development in small iterations enables rapid testing of prototypes with users. Feedback enriches the solution with each cycle, with a view to continuous improvement. This pragmatic approach, known as the "agile method", accelerates convergence towards an optimal UX.
• Include continuous user feedback: even after launch, it's essential to gather ongoing user feedback and enrich the UX accordingly. Spontaneous feedback and satisfaction surveys provide valuable insights for fine-tuning the experience over time.
• Train employees in design thinking: raising awareness of the human-centered design approach involves employees in the production of innovative UX ideas. In this way, they become key players in optimizing their own digital experience.
• Monitor UX performance over time: UX indicators such as tool adoption rates and user satisfaction allow us to track improvements in the experience over time. This piloting results in targeted action plans to continuously boost digital engagement.

Ultimately, UX paves the way for a successful digital transformation, driven by employees who are fully on board, thanks to solutions perfectly aligned with their expectations. In this way, the human factor comes out of the digital revolution stronger than ever.

Knowmore helps companies design an engaging digital experience for their employees. Simplify the adoption of your internal digital tools by focusing on UX with Knowmore. Your digital success is at stake here.